Marketing Manager
ActualTech Media (acquired by Future PLC)
- Planned and executed weekly and monthly email marketing campaigns including newsletters, promotions, webinar programs
- Supported demand generation initiatives across tech, retail, media & marketing and AV technology industries
- Managed marketing automation efforts including lead scoring & lead lifecycle support
- Built, edited, and maintained marketing collateral including media kits, promotional assets and sales materials
- Collaborated with ad operations, sales, product and marketing teams for campaign alignment